Role Overview:
We are seeking a dynamic and creative Marketing Executive to join our college team. This role involves creating and executing marketing strategies that enhance the institution’s reputation, attract prospective students, and build strong community relationships. The ideal candidate is proactive, innovative, and well-versed in digital and traditional marketing strategies tailored for educational institutions.

Key Responsibilities:

1. Marketing Strategy Development:

   • Develop and implement strategic marketing plans to increase student enrollment and promote college programs.
   • Identify target audiences and design campaigns to engage them effectively.

2. Content Creation and Management:

   • Create engaging content for social media, email campaigns, and promotional materials.
   • Collaborate with the design team to produce visuals that align with the college’s branding.

3. Event Promotion:

   • Plan and execute promotional activities for open days, workshops, and recruitment fairs.
   • Coordinate on-campus and off-campus events to increase college visibility.

4. Digital Marketing:

   • Manage the college’s social media accounts and website, ensuring content is up-to-date and engaging.
   • Optimize campaigns using analytics tools to track and improve performance.

5. Collaboration and Networking:

   • Build relationships with local schools, businesses, and media outlets to enhance outreach efforts.
   • Work closely with internal departments to align marketing strategies with institutional goals.

6. Market Research:

   • Conduct research to identify trends, opportunities, and competitor activities in the education sector.
   • Use insights to adapt and improve marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong understanding of marketing principles and best practices.
• Proficiency in social media management, email marketing tools, and analytics platforms.
• Excellent communication and interpersonal skills.
• Creativity, problem-solving ability, and a proactive attitude.

Preferred Skills:

• Experience in digital marketing or educational marketing.
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).
• Familiarity with CRM and student recruitment platforms.

Why Join Us?

• Opportunity to impact the educational journey of students positively.
• Collaborative work environment with opportunities for professional growth.
• Competitive compensation and benefits package.